Our Founders

Donaldo Taylor-Santamaria, Award-Winning Makeup Artist

Donaldo was born into a multi cultural family with Jamaican and Panamanian lineage, stemming in The Republic Of Panama. That is where he developed his astute fascination with colors , textures and communication along with the love of Arts & Culture .  Donaldo has vowed to change the world one brush stroke at a time !

Through the expansion of his horizons, Donaldo began to walk in his purpose. Along the journey, his work as a Makeup Artist  has graced the covers and pages of fashion magazines , New York Fashion Week , as well as Film and Television. 

Within the foundations of authenticity , Donaldo has created a space  of empowerment for Women and Men to cohesively  balance personal style and fitness into their lifestyles.  With his true intent of maintaining and growing his love of diversity Donaldo has  became a LGBTQ + Warrior with his discovery of loving every aspect of himself . 

Donaldo encourages , liberates and motivates those in the LGBTQ+ community to authentically live in  their true purpose . 

Carisa Hines Moore, MD

Dr. Carisa Hines Moore is a visionary entrepreneur, physician, and beauty enthusiast with a passion for making makeup effortless for busy women. As the co-founder of Just Makeup Cosmetics & Skincare, she created a brand that simplifies beauty routines without compromising quality or performance.

With a background in medicine and a deep understanding of skincare, Dr. Moore recognized the need for makeup products that not only enhance but also nourish the skin. Her mission is clear: to provide high-performance, multitasking beauty essentials that help women look and feel their best—without the stress.

Believing that beauty should be easy, accessible, and empowering, she developed Just Makeup with the modern woman in mind. Whether you’re a career professional, a busy mom, or someone who simply values a streamlined routine, her products are designed to fit seamlessly into your life.

At Just Makeup, the motto is simple:

“Your makeup shouldn’t be the hardest thing you do today.”

And with Dr. Moore leading the way, effortless beauty is now within reach.